Visual Identity
Logo
Designed to be legible, memorable, and timeless—the logo will be a stand-out in its industry. Hidden within the logo is the “ash”, or “H”, which stands for happiness, which is what we aim to bring to every interaction.
If you need to communicate the nature of Saela, we recommend placing the url, saelapest.com, either directly beneath the logo or separated somewhere on the same canvas as the logo.
Primary Colors
The colors are inspired by the visuals of a home and life well lived. When using the colors we want it to feel fresh and new.
Secondary Colors
Our secondary colors are used to support the primary colors. We added a few extra pops as fun embellishments.
Typography
Saela is both friendly and professional. Söhne and Cooper BT accomplish this balance when paired together. They can be used interchangeably as body copy and headline copy.
These typefaces are not required to be used all the time, only in instances where professionally branded. Limited licenses are available, so if visually branded messaging is needed, please submit a content creation request on the helpdesk. Ask a manager for clarification.
Use for
- Marketing materials
- Branded customer-facing messaging
- Branded internal messaging
- Branded videos
- Branded online content
Not necessary for
- Emails
- Non-branded messaging
- Non-branded communication with customers
- Non-branded communication with employees
Photography
Birds-eye view
We want to capture the moments of a home and life well lived. Aerial photography is a great high-level way to capture that magic that is holistic, engaging, and different. This way we can get a snapshot of all the different things going on.
In Focus and Full of Life
Our lifestyle photography should be intimate, full of life, and colorful. We want to capture the energy of life in its happiest everyday moments. Lifestyle photography should be all in focus, and intentional in its color palette.
Product as Art
Instead of using pests as scare tactics, we want to celebrate them for what they provide to our ecosystem. As we elevate the insects we are highlighting we can educate our customers about them, why they’re important, and why they don’t want them in their homes. Product photography should be studio lit, in focus, on a seamless.
The Hero
Our employees are the hero of our story. They make the service we provide possible and when photographing them for internal use we want to celebrate them. Internal employee photography should be colorful, personal, full of life, and in focus. Always shot in studio and well lit.
