Saela’s Brand

Welcome to the Saela Brand Guide.

This site exists to help you understand who is Saela how to represent our brand. It is our goal to ensure that all those acting on behalf of the Saela brand are doing so accurately. The content will evolve as our business evolves.

Brand is what customers say about us.

“Your brand is what people say about you when you are not in the room” – Jeff Bezos. Our Brand is defined in every touch point of a customer’s journey. Onboarding, phone calls, servicing, text messages, emails, inspections, customer support, contracts, logistics, etc.
Let’s be mindful on every interaction to represent our brand, our people, and our service.

Who is Saela and how are we different?

Saela is a top-rated pest control company built on a scientific approach that goes beyond what the
industry typically offers. The foundation of our approach is a certified fullproperty inspection to create a thorough diagnosis for every pest threat. The scientific solution is delivered through these three key elements:
> Certified inspections
> Board certified entomologist
> Integrated Pest Management
This scientific approach has been successful with hundreds of thousands of customers, because
solving a pest problem the right way starts with identifying and understanding the threat.

Tone & Voice

Educate instead of pitching

We diagnose, lead with facts and data, educate
customers, and prioritize the right solution.

No one wants to hear all the extra products we can sell, but they do want to hear what will help their home and lower the amount of pests they have.

Confident, not arrogant

Saela has serviced more than 300,000 homes and performed over 4,000,000 services. We know what works for customers. We view ourselves as leaders and experts, but we listen to customers and prioritize how to help them.

Reassurance over fear

We identify the threats and provide a long-term
solutions. We don’t use fear tactics to make a quick
sale or to provide an unneeded service.