Brand Strategy
Welcome to the Saela Brand Guide.
This site exists to help you understand what is important to Saela when communicating the brand. It is our goal to ensure that all those acting on behalf of the Saela brand are doing so uniformly and accurately. The content will evolve as our business evolves.
We Are More Than Our Product
In a crowded marketplace, successful brands not only provide a transactional value (product), but they deliver an emotional value (brand promise) that creates a sense of belonging for their users.
We want your day to be better for having had us in it.
Brand Mission
Tone & Voice
To create a successful brand around Saela, the language we use in our marketing materials is just as important as the visual elements. All of our copy should feature a consistent tone that works to reinforce Saela’s brand voice.
When crafting copy for Saela, give thought to these considerations. Keep in mind that the crafted headlines here are suggestions and examples that may be used, but we are not limited to these.
Saela is Optimistic
We are here to give our customers the hope of a happier tomorrow. We don’t focus on the anxiety, frustration, and fear customers may feel when they encounter pest problems. Instead, we choose to focus on the reassurance they will receive from every interaction with our team, along with the increased peace and satisfaction they’ll get from being able to enjoy a pest-free home in the days, weeks, and months ahead. The moment a Saela representative enters a customer’s home, that person’s day gets better.
The Right Tone
Live your best life, protected from pests.
Come home to peace, not pests.
Pest protection means more barefoot moments.
The Wrong Tone
Infestation turning your home into a nightmare?
Don’t let dangerous pests hurt your family.
Fix your pest problem before it gets even worse.
Saela is Friendly
Customers have become increasingly selective about who they’re willing to let into their home, especially if an interaction with a company represents an ongoing relationship instead of just a one- time visit. Most customers expect us to be experts on the different types of pests and the best ways to repel or exterminate them. We want them to know that in addition to that competency, we are even more focused on the HUMANS that we deal with every day.
So aside from the relaxed feelings customers can expect after an appointment, they should also feel comfortable and relaxed while a Saela representative is in their home. This is an important way to differentiate Saela from our competitors. We want to convey that our team members are friendly, empathetic people. We are not passionate about “killing vermin.” We are passionate about helping customers, their families, and their friends enjoy their lives in a more stress-free environment.
The Right Tone
Find joy in your home, not pests.
Pest protection means more pillow fort battles.
Relax. We’ll handle your pests.
The Wrong Tone
We go to war against vermin.
We understand the enemy better than anyone.
We know bugs and how to kill them.
Headline Options
Live your best life, protected from pests.
Find peace, not pests.
This is Life Post Pest.
Relax. We’ll handle your pests.
A pest-protected home means more barefoot moments (baby and parent running around barefoot)
A pest-protected home means more pillow fort battles (kids playing on the floor in pillow fort)
A pest-protected home means more naps in the shade (person relaxing in hammock)
A pest-protected home means more kitchen adventures (couple exploring a messy recipe)
Find joy in your home, not pests.
Find peace in your home, not pests.
Find laughter in your home, not pests.
Come home to peace, not pests.