Application

Examples of the brand identity

These are examples of applying the brand identity. The reference images here are what the application MIGHT look like, not what they MUST look like.

Sales Uniforms

The polo shirt should always just have the Saela logo. the lanyard and badge can have the rest of the info. To give sales reps options and a variety of sales uniforms will have a variety of colors: white, gray, green, and black polos.

Fleet

The fleet is a moving billboard for Saela. The logo should be large and unfettered with the URL and/or the description of the company accompanying it as a secondary item. Fleet vehicles are white with vinyl decals applied for economics and maintenance.

Website

We want to be clear and concise with the website messaging since this will be one of the primary marketing and communication tools that will propel us toward our company goals. It should be
the pinnacle of our brand visual and communication standards.

Advertising

Marketing should be fun, engaging, and never use scare tactics unless it’s used tongue-in-cheek. This is our chance to engage in a conversation with potential customers. As with the website, advertising should be the pinnacle of our brand’s visual and communication standards.

Signage

Our signage should reflect the brand, simple, timeless, modern, and straightforward. We don’t weigh it down with additional and unnecessary explanation copy. It stands confidently on its own.